Performance marketing is a form of online advertising and marketing strategy where advertisers pay for specific actions or measurable results, rather than just for ad placement or exposure. In traditional advertising, you might pay for ad space regardless of the actual impact it has on driving sales or leads. However, performance marketing focuses on paying only when certain predetermined actions are achieved.

What is PerPayment Performance Marketing?

Ans: PerPayment Performance marketing is a digital marketing strategy driven by results, where advertisers (like a individual,brand or business) only get paid on every financial per conversion, i.e. PerPayment and earn up to upto ₹35000 per conversion.

How does PerPayment Performance Marketing work?

Ans: On registration on the PerPayment platform, you are provided with platforms PerPayment, Fundacle, HireKhan & American IRS advertiser needs to market through website or social media channels earn every conversion.

The common types of actions or results that performance marketing can be based on include:

1. Cost Per Click (CPC): Advertisers pay for each click on their ad, directing users to their website or landing page.
2. Cost Per Lead (CPL): Advertisers pay for each qualified lead, such as someone who fills out a contact form or subscribes to a newsletter.
3. Cost Per Acquisition (CPA): Advertisers pay for a specific action, like a completed sale or a successful conversion, ensuring they only pay when they get a new customer.
4. Cost Per Install (CPI): Common in mobile app marketing, advertisers pay for each app installation.
5. Cost Per View (CPV): Advertisers pay for each view of their video ad.
6. Cost Per Engagement (CPE): Advertisers pay for each engagement with their content, like social media likes, shares, or comments.

Performance marketing is appealing to advertisers because it offers a more measurable and trackable way to gauge the effectiveness of their campaigns. They can determine the Return on Investment (ROI) more accurately by analyzing the cost of each action against the revenue generated from those actions.

Affiliate marketing is a common form of performance marketing, where businesses collaborate with affiliates (publishers or influencers) who promote their products or services. The affiliates earn a commission for each successful sale or lead they drive to the business.

In essence, performance marketing aligns the interests of advertisers and publishers, as both parties benefit from achieving the desired results. Advertisers can optimize their campaigns based on real-time data and pay only for actions that contribute directly to their business objectives.